Bridgestone Turanza QuietTrack vs Goodyear Assurance ComfortDrive tires

Understanding the Bridgestone Turanza vs Goodyear Assurance

The Bridgestone Turanza and Goodyear Assurance lines are premium all-season touring tires designed for drivers who prioritize a smooth ride and extended tread life. Both manufacturers utilize proprietary rubber compounds to ensure reliability across changing seasons.

• Longevity: Industry-leading mileage warranties reaching up to 85,000 miles.
• Versatility: Optimized for sedans, CUVs, SUVs, and minivans.
• Comfort: Specialized tread patterns designed to minimize road noise.
• Traction: Advanced siping for grip in dry, wet, and light snow conditions.

Bridgestone and Goodyear are two global tire giants that have long led the industry. In 1931, Bridgestone began its tire manufacturing journey in Japan, while the American tire manufacturer Goodyear is older, with an establishment year of 1898. The Turanza and Assurance tires are two popular all-season tires from these manufacturers.

These tire giants incorporate cutting-edge technologies and equip their tires with the most advanced features to deliver exceptional performance. The same is true of the Turanza QuietTrack and Assurance MaxLife tires, which are optimized for excellent performance in dry, wet, and light winter conditions. Both tires suit sedans, CUVs, SUVs, and minivans, and are said to excel in longevity, comfort, handling, and traction.

If you plan to buy either tire, you may want to know which one to choose. So, we did a detailed analysis based on SimpleScore in this Bridgestone Turanza vs Goodyear Assurance comparison to help you choose the tire that best fits your driving preferences.

Bridgestone Turanza QuietTrack tire

Introduced in 2019, the Bridgestone Turanza QuietTrack tire is an all-season touring tire that excels at noise-free rides, ride comfort, and longevity. The tire features a symmetrical tread pattern built with QuietTrack Technology to keep tread noise low. It also offers enhanced snow traction, reduces hydroplaning resistance, and improves fuel efficiency.

Overall, the Turanza QuietTrack gets an excellent 9.2 out of 10 SimpleScore rating, thanks to its superb tread life, outstanding traction performance, and exceptional handling response.

Goodyear Assurance MaxLife

The Goodyear Assurance MaxLife debuted in 2018 as part of the Assurance line, and this all-season tire also delivers strong longevity and year-round performance. It is built and designed to withstand driving pressures and wear slowly. TreadLife Technology boosts tread life, and the advanced symmetrical tread pattern ensures enhanced traction in dry, wet, and light winter conditions.

Overall, the Goodyear Assurance MaxLife earns a strong 8.6 SimpleScore rating for its outstanding traction, excellent tread life, and superior handling response.

Traction Performance

Traction is a key factor in gauging a tire’s ability to grip the surface and how well it matches the vehicle’s torque for better performance.

Starting with the Turanza QuietTrack, we observed that the tire scored an excellent 9.0 SimpleScore in traction, which is because of its advanced tread pattern that houses 3D full-depth sipes for increased traction in light snow conditions, in-groove ridges that also boost traction performance, and open shoulder slots that evacuate water from the contact patch area for increased wet traction. Likewise, the Turanza QuietTrack's footprint is wide enough to increase contact with the road for better grip and traction. Similarly, the tread compound is optimized to keep the tire glued to the surface in dry, wet, and light snow conditions.

On the other hand, the Assurance MaxLife secures an 8.8 SimpleScore rating in this area and assures reliable grip and traction. This Goodyear tire offers reliable year-round traction, and its tread features wider grooves to push water out of the footprint for better wet traction. The tread has more sipes for better performance in snow and rainy conditions. The contact patch is flat and maintains good contact with the road, resulting in enhanced traction.

Both tires deliver outstanding traction performance, and our analysis found the Turanza QuietTrack and Assurance MaxLife to be equally good.

ADVANTAGE: Bridgestone Turanza QuietTrack

Handling and Control

Handling also plays an important role and helps in understanding the tire’s steering response, controllability, braking ability, lane-changing response, and cornering performance. Both tires have impressive features that make for strong competition.

Starting with the Turanza QuietTrack, the tire earned an outstanding 9.1 SimpleScore rating for handling. The tire is designed to deliver confident control in wet conditions. It features a larger contact patch for improved stability and confident cornering. Likewise, the tread compound, along with elements like full-depth sipes and in-groove ridges, improves handling in wet and light snow conditions.

In contrast, the Assurance MaxLife scores an impressive 9.0 SimpleScore for handling, thanks to its impeccable footprint and advanced tread compound for improved contact and braking. With four wide circumferential grooves, the tire reduces the risk of hydroplaning for improved handling in wet conditions. The sipes across the tread also increase the tire’s stability in light snow conditions. Likewise, the squared shoulders enhance cornering confidence.

ADVANTAGE: Bridgestone Turanza QuietTrack

Longevity and Tread Life

Both the Turanza and Assurance are touring tires, so they're designed for longer wear, making longevity a key consideration when choosing either.

The Turanza QuietTrack scores a higher 9.6 SimpleScore rating in longevity, making it a worth-considering choice in the touring all-season category. Bridgestone offers this tire with an 80,000-mile limited manufacturer tread life warranty. This is thanks to 3D full-depth sipes that improve wear, plus the tire’s durable inner construction and solid rubber compound, which help it withstand road pressures over time.

By contrast, the Assurance MaxLife scores slightly lower than the competitor and earns an 8.9 SimpleScore rating in longevity. However, it excels in tread life and is backed by an 85,000-mile limited manufacturer tread life warranty. It features patented TreadLife Technology for longer wear, and its flat, squared profile further boosts tread life by ensuring even wear.

ADVANTAGE: Bridgestone Turanza QuietTrack

Expert Comparison: Goodyear vs Bridgestone Tires

When choosing between Goodyear vs Bridgestone tires, drivers often weigh the balance between initial cost and long-term warranty value. While Bridgestone often leads in specialized noise-reduction technology, Goodyear often offers higher-mileage warranties at a more accessible price point.

Maintenance Tips for All-Season Touring Tires

To get the most out of your Bridgestone Turanza vs Goodyear Assurance purchase, follow these maintenance guidelines:

• Rotation: Rotate your tires every 5,000 to 7,500 miles to ensure even tread wear, especially on front-wheel-drive vehicles.
• Pressure Checks: Maintain the manufacturer-recommended PSI to optimize fuel economy and prevent premature shoulder wear.
• Alignment: Check your wheel alignment annually or after hitting significant potholes to prevent "feathering" of the tread.

When to use each

Both the Turanza QuietTrack and the Assurance MaxLife are all-season touring tires, so they are suitable for dry, wet, and light winter conditions. But they aren’t Three Peak Mountain Snowflake certified and shouldn’t be used in moderate to severe winter weather conditions.

The Turanza tires are available in 15- to 20-inch rim sizes and can be used on sedans, minivans, CUVs, and SUVs; similarly, the Assurance tires are also offered in 15- to 20-inch rim sizes and can be used on sedans, CUVs, SUVs, and minivans.

Which one should you choose?

While analyzing both tires, we found that the Turanza QuietTrack was slightly ahead of the Assurance MaxLife with an overall SimpleScore rating of 9.2 vs. 8.6. It is to be noted that these tires vary slightly, and purchasing either of them should be taken into consideration after analyzing their longevity, traction, handling, features, warranty, and pricing.

On price, the Turanza QuietTrack starts at at least $127 per tire, while the Assurance MaxLife starts at at least $162 per tire.

Based on SimpleScore, you can consider the Turanza QuietTrack if you:

• Drive an electric luxury sedan like the Tesla Model S or a compact SUV like the Toyota RAV4.
• Need a tire that offers long-lasting tread life (9.6 vs 8.9 in longevity).
• Need a tire that offers better handling performance (9.1 vs 9.0 in handling).
• Need a tire that's better in traction (9.0 vs 8.8 in traction).
• Prioritize a whisper-quiet cabin experience.

Contrarily, you should consider the Assurance MaxLife if you:

• Drive a hybrid sedan like the Honda Accord Hybrid or a mid-size CUV like the Toyota Highlander.
• Want a tire that comes with a better tread life warranty (85,000 miles vs. 80,000 miles).

The right tire depends on your vehicle's needs and your budget. Browse our full selection of Bridgestone Turanza and Goodyear Assurance tires today to find the perfect match for your next journey.